This month in the Inspiration and Perspiration series, I tracked down Erica Swallow, co-creator of a non-fiction picture book stemming from Erica’s real-life interview with kid entrepreneurs. I met Erica at the San Francisco Writer’s Conference, where, in our first chat, she asked, “Is there anything I can do to help you with your project?” I was later shocked to find her on a panel discussing social media for writers. I had no idea she was a panelist instead of just an attendee! With a giving, humble spirit like that, I was thrilled to discover she’s also a powerhouse of creativity and innovation.
I talked to Erica about what inspired her project.
Tell us about your current project and how you got the idea for it?
I just finished my first picture book series. It’s called Entrepreneur Kid, and it’s a four-book series about real kids with real businesses, written by myself and illustrated by my good friend, Li Zeng, a very talented graphic designer and design professor I’ve known since moving back to my home state, Arkansas. We’re self-publishing the series on Kickstarter and just launched today. It was been an absolute whirlwind adventure learning how to be a publisher!
The whole premise behind the series is the idea that kids can do anything they set their minds through. The books feature the stories of four kid entrepreneurs from across the U.S., from sock designer Sebastian Martinez (CEO of Are You Kidding?) and barrette inventor Gabby Goodwin (CEO of GaBBY Bows) to lacrosse equipment maker Rachel Zietz (CEO of Gladiator Lacrosse) and electronics reseller and recycler Jason Li (CEO of iReTron). These kids have done amazing things… sold their goods all over the world, figured out manufacturing, partnered with non-profits, and achieved so much while so young.
I’ve been seeing more and more young entrepreneurs popping up around the country, and I started researching what kids are achieving today. I couldn’t help but be inspired.
While I’ve been a journalist for a while now, I thought this was the appropriate set of stories to launch my career as a debut children’s author.
The illustrator Li and I have been collaborating on projects since early last year, mostly educational programs focused on inspiring the next generation of thinkers and innovators. She and I got serious about Entrepreneur Kid in September, and we’ve been rolling ever since.
What is it about entrepreneurship that you find inspiring? Is there a connection with your own life to that world?
Yes, 100% – there’s a huge connection. I’m a small business owner, and I’ve worked with countless entrepreneurs throughout my career in journalism and marketing. I started my career as a marketing consultant at The New York Times in 2009, right out of college. That’s where I developed a love for storytelling, as well as a love for entrepreneurship. After all, you can’t lead social media at the world’s paper of record without falling in love with brilliant storytelling.
Part of my job was to collaborate with startups like Twitter, Facebook, and Foursquare, and I really loved how they believed in moving fast and breaking things. It was so exhilarating working on campaigns with people like Tristan Walker, this spunky business development all-star who led Foursquare partnerships at the time, while still pursuing his MBA at Stanford. He’s now the founder and CEO of Walker & Company Brands, which makes health and beauty products for people of color. It’s entrepreneurs like Tristan who make me excited to keep growing and learning. I want to work with people like him who are trying to build things that make the world a better place.
That’s what entrepreneurship is to me – it’s making the world a better place, through your creativity and ingenuity.
What’s been the hardest part for you as you’ve developed this series?
Writing for kids! It sounds odd, but I’ve been writing for adults for the past… forever!
My bookshelf is now full of picture books, because I had to learn how to structure the story. It wasn’t until this past December, though, that I realized writing picture books isn’t so different from writing a news article. I was at the Society for Children’s Book Writers and Illustrators Winter Conference, and legendary picture book author Andrea Davis Pinkney – who has a background in journalism as well – said of how she uses her journalism experience in book writing: “Use a compelling lede.”
I was stunned, because for some reason, I had never considered my writing experience of relevance to children’s books. I went back to my manuscripts and did some tweaking. I’m definitely going to think journalistically for my next book, and the lede is going to be out of this world!
What’s been the biggest triumph so far?
Besides finishing the series and launching the Kickstarter, we’ve already received great feedback from the industry. We were a finalist in the Children’s Book category of the San Francisco Writers Conference writing contest, for “Sebastian Creates a Sock Company,” the first book we wrote in the series. Just prior to that, I was honored with a Highlights Foundation James Cross Giblin Scholarship to continue my writing in nonfiction children’s literature.
The kid’s lit community has certainly been welcoming. I don’t think I’ve ever pursued a project that’s been welcomed so overwhelmingly so early on. We’re really grateful for that.
What advice would you give to a budding entrepreneur or writer?
Do your thang. That’s all. Just keep going. Writing is tough. Starting a business is tough. You just have to persist. Get it done. Keep going. End of story.
Tell us about your Kickstarter and where to find it!
Yes, yes, yes. We launched the Kickstarter this morning to fund the first print run of the Entrepreneur Kid book series. You can find the project easily from our website or directly on Kickstarter. You can back the project and choose from one of 11 rewards, which include getting a simple thank you on our website, a single book, the full book series (in print, digital, or both forms), multiple sets of the series, or an author or illustrator visit (U.S. or international). There’s something for everyone. Well, if you like stories about kid entrepreneurs!
We are so grateful for all of the people who helped make the project itself possible. From the entrepreneurs who we featured to our early readers, there have been so many helpful people along the way. Adding to the equation are our backers. Thank you to everyone who supports us over the next 30 days. The project closes on April 27th, at which point, we’ll put our order in for 2,000 books if the campaign is a success. Fingers crossed!
If you had to describe what inspires you in one word, what would it be?
Erica Swallow is a status quo wrecker, entrepreneur, journalist, and debut children’s book author. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications. A first-generation college student, she was raised in Paragould, Arkansas and believes education is the key to opportunity. Erica holds degrees from New York University and the Massachusetts Institute of Technology and is the founder of Southern Swallow digital strategy consultancy.
Find behind-the-scenes photos and more at www.facebook.com/entrepreneurkid.
Check out and consider supporting this project by clicking here: Entrepreneur Kid Kickstarter.
Want more interviews that pick the brains of creative people? Check out Art Modeling and Creating Art with Krystal Becker or Travel Photography and Journalism with Megan Snedden. And keep an eye out for the next entry in the Inspiration and Perspiration series by following the blog! Just find the “Follow” feature at the top right of the page!